Keith Pardy

Founder, Heart and Soul Inc.


Keith Pardy is a strategic brand marketer and business manager who currently invests in for-profit and not-for-profit organizations that have a desire to create value by positioning their brands to improve life for people, communities, and our planet.

Pardy has thirty years of global business experience with The Coca-Cola Company, Nokia, and Research in Motion. He spent 17 years of his career at The Coca Cola Company (TCCC) and was the head of marketing for the introduction of Coca-Cola brands to Russia. After 3 years in Moscow he became the Managing Director of Coca-Cola Sweden, then moved on to be the head of Strategic Marketing for Western Europe. Pardy’s last assignment at TCCC was based in Atlanta, where he was Global Managing Director for Sprite, PowerAde, Dasani, and Fanta.

After leaving TCCC, Pardy became the Senior Vice President of brand strategy for Nokia, a position he held for 4 years, and was part of the team that helped connect the 1 billion people who had cell phones with the 5 billion who did not. Pardy then moved to Research in Motion (RIM) as Chief Marketing Officer and worked directly with the founder of RIM to transition the brand from being a brand for business to a brand for people from all walks of life.


Bachelor of Commerce, Dalhousie University / Halifax, Nova Scotia, Canada. Master of Business Administration, Florida State University