Sara Chadwick, as Vice President of Audience Development at First Street, is responsible for paid media strategy development and execution on matters central to the Foundation; specifically sea level rise. In addition, she leads the Foundation’s media analytics efforts to ensure ad programs achieve the desired results.
Prior to joining First Street, Sara served as a Group Media Director at R/GA, a full-service global digital marketing agency. While there she directed campaigns that drove brand awareness and demand, customer acquisition and retention for McCormick, Fossil, Godiva and Johnson & Johnson, among others.
Before that she was a Senior Consultant for dunnhumby, a consultancy for retailers. Sara led engagements for Macy’s and Bloomingdale’s. Much of her work centered on digitally-based cross-channel programs aimed at improving customer relationship marketing performance.
She began her digital marketing career at R/GA managing projects, from website designs to online advertising to media activation, for SC Johnson, Johnson & Johnson, Avaya, Nokia and Pepsi. Her efforts on behalf of Pepsi’s “Dear Mr. President” campaign yielded several ad industry accolades.
She has a number of digital marketing certifications, including DoubleClick Campaign Manager, DoubleClick Bid Manager and Google AdWords. In addition, Sara holds a Bachelor of Science in Electronic Media Arts & Communications from Rensselaer Polytechnic Institute.