Steven McAlpine leads First Street Foundation’s Data Science team, conceptualizing and conducting all data-driven marketing analytics, polling, and geographic information systems processes utilized to create the tools and services that help the organization better understand, reach and impact people living in areas at risk to the effects of sea level rise.
Previously he was a Data Scientist at Anthro, a digital marketing agency that focused on cause-based marketing. His responsibilities included gauging public opinion through surveys and predictive modeling as well as leveraging polling and voter data to build models that identify issue importance and persuadability.
Before that Steven was a Senior Manager at UM Worldwide, a global creative media agency in the IPG Mediabrands Network. While there he managed a team of analytical planners tasked to assist with media spend and flighting decisions. Prior to that he served as a Senior Associate Analyst at dunnhumby, a consulting firm serving retailers. His work there centered on helping clients better understand their customers by deriving insights from behavioral data, enabling better merchandising and communications stratagies that improved customer loyalty.
Steven holds a Masters in Quantitative Methods in Social Sciences from Columbia University, a Masters in Commerce from the University of Virginia, and a Bachelor of Science in Chemistry from Duke University.